Everyone knows that submitting well-written, keyword-rich
articles to article repository sites on the Internet is the best way to build
links to your web sites in Google and other search engines. But very few people
realize there’s a wrong way to do this. And doing it wrong is worse than not
doing it at all.
Most people who are new to using articles as part of their
marketing strategies get off to a bad start because they don’t understand the
delicate strategy involved with precisely placing articles in the article sites
best suited for a particular subject. You see, not all article repositories are
the same. Some get high traffic for all subjects. Some get highly-targeted
traffic across one or two very specific niches. And some don’t get any traffic
at all. Those sites fall under the definition of "bad neighborhoods"
according to Google.
Not understanding the differences among article repositories
is where the trouble starts for the inexperienced marketer. These days, it's
too easy to sign up for those "article blasting" services that SPAM
article repositories with thousands of worthless ads; the ads that have been
written by who knows who and are often filled with spelling and grammar errors.
As these types of articles build up in the lower-quality sites, and they build
up very quickly thanks to the thousands of people using these
"blasting" services, the site begins to develop a bad reputation.
Soon, the search engines start dropping the links like hot potatoes.
How do savvy professional marketers get around this ranking
trap?
They depend on the services offered by professional article
placement agencies. These agencies specialize in submitting articles manually
to hand-picked sites that will return the best search engine ranking results.
The people behind these professional services understand how the article
placement game is really played. They know that success is all about quality
and has nothing to do with quantity. After all, what good is having your
articles listed on hundreds of sites if those sites are banned by Google and
other search engines? It hurts your business!
When you use a professional article placement agency to
manually submit your articles, you don’t have to worry about ending up in bad
neighborhoods and getting your search engine rankings mugged in the process.
Instead you'll get the quality links you are looking for. Your articles will
only appear on those sites catering to your category; sites that are visited by
both live humans and search engine spiders on a regular basis. This kind of
strategy is what pays off in the long run.
Don't sabotage your article marketing strategy just because
you choose to believe the hype those "blast your way to success"
hucksters throw out every day. Remember how productive FFA sites used to be and
how useless they are now? FFA "blasters" ruined that marketing
opportunity, and the article blasters will ruin this marketing opportunity if
you let them.
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