So why choose article marketing as one of you marketing
tactics? Here are 6 exceptional reasons:
1. It is quite
simple. People love to buy from and deal
with the best. Writing and effectively
marketing your articles helps you position yourself as the expert in your
field.
2. Let's take this
first concept a step further for reason #2.
Let’s be blunt here, as an expert, you can justifiably increase your
rates and charge more for your products.
3. If your articles
are good and distributed properly, they can spread like wildfire and literally
cause a viral marketing frenzy.
Ultimately driving business your way.
4. A big part of
Internet marketing has to do with the Search Engines like Google, Yahoo, MSN,
etc. It’s critical that we play their
game. That being said, Search Engines
love content such as articles! Many
Internet marketers try the latest fad to trick Search Engines into getting a
better ranking. If you have a lot of
time and/or money on your hands to keep up with the latest trends and the ever
changing Search Engine rules, then do what you feel is right. However, one tactic still holds true with
improving Search Engine ranking, and that’s article marketing.
5. People love to be
and feel well informed – It helps them make better decisions. Your articles can serve as the source for the
input they seek. And who better to buy
from then the source that provided the information in the first place.
6. Talk about getting
major bang for the buck, articles can easily be repurposed in a variety of
ways. For example:
==> They can
become content for your or someone else's newsletter;
==> Used as
free giveaways to prospects/clients, in seminars, at networking events, etc;
==> Used to
spark conversation in a blog or an online networking group such as Ryze;
==> Combine
multiple articles into an eBook, book or info-product that can be sold or given
away in exchange for contact information;
==> Become the
basis for a live seminar or teleseminar;
No comments:
Post a Comment