1.SEO
Search optimization is the method used to allow for your
website to be ranked higher as a result of a search for specific keywords or
phrases by a search engine such as Google or Yahoo. Businesses will target
certain keywords that are relevant to their content and place them on the
homepage and/or other pages on their site. As an example we can look at the
online retailer, jewelrypayless.com. They optimize words such as "silver
jewelry" or “men’s ring”, etc. When
Google receives a request for one of these key words jewelrypayless.com will
come up in the search results. It is, however, not as easy as this. Your site
may show up on page 100 buried deep within the search result listings. In order
to get listed higher more work has to be done, as described in this article.
Also, the act of optimizing a site requires some knowledge of HTML which is the
basic language with which websites are built. You can use an HTML editor such
Dreamweaver or Frontpage to add keywords to the pages which you are optimizing.
2.Linking Strategy
Websites often reserve an area of their site dedicated to
links. The page usually consists of categorized links pointing to other
recommended sites. Usually, websites will exchange links for mutual benefit.
The more links you have pointing to your site, the better. Links to your
site(inbound) show the search engines that your site has value. The best way to
go about this process is to establish good content on your site and begin
targeting websites you would link to exchange links with. You can buy software
to help you do this or you can manually send out link exchange invitations via
email.
3.Pay Per Click
The fastest way to get traffic is through pay-per-click
advertising. Essentially, every time a web surfer clicks on an ad of your creation,
you will pay. The price can range from 25 cents to $2 per click depending on
the popularity of the keyword or phrases you’ve chosen. Basically, your ad will
pop up in an area designated for paid ads once the keyword has been searched.
It is important that you understand the correct keywords for your business in
order to avoid paying unnecessary fees for irrelevant keywords. The most
effective and popular of the pay per click ad sponsors are Google and Overture.
You can also use shopping malls such as Nextag.com, Bizrate.com or Shopping.com
to advertise via pay-per-click. Make sure to set your budget and monitor the
results carefully making adjustments as you go along. Pay-per-click can be
unreasonably expensive if not managed carefully.
4. Affiliates
Marketing
Affiliates are companies, individuals and organizations that
you have established business relationships with in order to increase your
exposure and sales revenue. Affiliates send traffic to your site via a link
representing your business on their site. If the prospective customer should
buy from you the affiliate gets a commission from the transaction. In order to
use affiliates you are required to register with an affiliate program and begin
recruiting affiliates to work for you. Offering a handsome commission can
attract affiliates to sign up. Having a professional website that will be easy
for them integrate with their own site can also peak the interests of potential
affiliates. Always treat your affiliates well, paying them on time and
communicating with them on a regular basis.
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