1. You need to start off by managing your links. This
involves making sure that none of your current links are dead, and you should
also check if there are any sites linking to you that you don’t know about. If
your site consists of a large number of links you should make sure that they
aren’t getting out of control and get rid of anything that is no longer
relevant. Also make sure that your links are sufficiently labeled to reflect
the page that they link to.
2. Re-order your links, putting the best ones first. And
putting them into categories if you have a high number of links. If you have a
links page with 25+ links it is a good idea to turn it into a directory of some
sort. This can even help you in getting more links to your site in exchange for
back links on the directory that you have created. Also check the sites that
you link to and make sure that any back links that are due to you are still
there as you don’t have much reason to keep a link if you aren’t getting the
backlink that you deserve (if the back link was, indeed, negotiated when you
placed the link onto your site).
3. Process link request emails. Whenever you receive
requests for a link exchange, respond quickly. Not every mail you receive will
be a good one, and you should make sure to check any site that wants you to
link to it. If you are declining a link request let the web master know why.
Perhaps you have an insight that they do not have. They may be able to fix a
few things and then become excellent link partners in the future. It is common courtesy
to inform the web master as to whether or not you are willing to exchange links
within two or three days of receiving a request. Web masters will be even more
impressed if you send them a personalized message regarding your approval or
disapproval of the link exchange.
4. Check link exchange forums. This is a similar aspect to
the above except that in this case it is more difficult to keep track of all of
the people who can potentially request links from your site. There is a lot of
spam on these sorts of things as well as many really terrible and useless
sites. If you encounter such a site or forum member, inform them of your
problem with what they are doing and report them to a moderator/administrator
if they do not correct their behavior in a suitable manor. It is important that
these kinds of forums be kept clean or a search engine may consider it a link
farm more than an exchange service.
5. Finally, you should check each feature of your website,
to make sure it’s still working properly. The dynamic content that you will
probably include at some point must be delivered properly. Any messages that
are generated on the fly must not be generated at inopportune times. The
difference between a quality dynamic site and a subpar dynamic site is that in
a quality dynamic site all content is delivered at the right time and
everything seems static and planned out.
Take your time with your website and make sure that you do everything you can for it each day. Keep adding anything new that you find, because updating regularly will keep search engines to coming back to spider more often.
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