Anyone can build an ecommerce site. Getting guaranteed website traffic is going
to be the first hurdle, but doing so will only matter if you can convert it.
You Work Hard For Traffic – Get It to Convert
Getting your traffic to convert first requires that you
understand a few parameters. To have a clue regarding how you are doing, you
need to understand server statistics and conversion ratios.
I am continually amazed at the number of sites that do not
look at their server statistics. Your server stats are incredibly important
because they tell you how many people are coming to your site, where they are
coming from, how they found you, how many are turning into customers and, if
not, what pages they are leaving from. Without this information, you are just
guessing at how well your convert traffic. Don’t!
Take Your Time And Research On Your Traffic Stats.
Once you start looking at server stats, you need to
determine your conversion ratio. The conversion ratio is the number of sales
you get per visitor to the site. Importantly, it is not the number of sales per
hit. A visitor may generate multiple hits, so just focus on visitor statistics.
Some stats programs refer to visitors as “sessions.” Regardless, conversion
ratios vary by product or service. Some may be as low as 1 in 25 visitors while
others will be much higher. If you convert at anything over 1 in 500, the site
probably needs some serious tweaks unless you are in an extremely competitive
or general market.
Making your convert is all about providing a convenient
solution for your prospects. You should review your site from this perspective.
Is it easy to find and buy a product or do you have to click through four or
five pages? Make it as simple as possible.
Advertising links can cause poor sales. Many people make the
mistake of having their advertising link to their home page. If your
advertising refers to a specific service or product on your site, the
advertising should click through directly to that page. Never make your
prospects hunt for what they are looking for on the site. Many of them will not
do it.
As strange as it may sound, the load time of your site can
kill your sales. Remember, 40 percent of Internet users are still on dial-up
modems. While your site might load quickly when you look at it on your cable,
T1 or DSL connection, how does it do on a 56k modem? Don’t guess. Go find one
and try to load your site. If you have a lot of graphics, you are going to be
in for a shock!
Even if your site loads quickly, most ecommerce sites have time
glitches on the order page. This glitch occurs when the customer fills out the
order information and clicks the processing button. Sites can grind to a halt
as they convert to the secure credit card processing system. This is such a
prevalent problem that a majority of ecommerce sites will lose up to 40 percent
of their sales on the order page. Make sure your site loads quickly,
particularly the order page.
Daily Action Will Help You Generate Guaranteed Website Traffic.
Improving your conversion rates is all about understanding
how your site performs. If you can focus on your subject and get the site to
load quickly, you should see dramatic improvement and generate guaranteed website traffic.
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