If you already have a website or want to get one then
spending time learning what your website needs to have in order to increase
online sales should be your primary step you take. In this article we are going
to cover some major TOP 8 points on what your website should have to
consistently increase online sales.
1. Get the attention through clear marketing messages – Your
website should have a clear message about your products or business. Show your
visitors the benefits they get if they choose your product or business. Make
sure that you define your Internet marketing messages clearly for all your critical
audiences.
2. Make your visitors feel comfortable – Make sure that your
visitors will feel comfortable on your website. Use nice and creative graphics
with your content. Use your main business address on your contact page and not
P.O. Boxes since it won’t make your business look very dependable. You should
also have your phone number located on all of your pages on a visible spot.
Your answering message should have the name of your business recorded on it.
You are a professional right? Remember to always have your e-mail, phone
number, or contact form easily accessible from all pages of your website so
your visitors don’t have to struggle to get in touch with you. Another good
idea is to provide FAQ page to give your visitors the extra confidence to buy
without having to contact you.
3. Create a newsletter – Provide your visitors with a
newsletter that they can easily subscribe to. This is your marketing tool that
doesn’t cost you anything. It is something catchy that will grab their
attention and make them want to sign up.
4. Include your specials – Make sure that you give your
visitors good reasons to buy from you. When you tell your potential customer
who’s just looking around that you will give them the best deal in town, and to
call you back before they buy. I can guarantee that if you handled the
communication good they will call you back before they make a buying decision.
What you say to them will always be in the back of their mind. Now don’t think
that you need to beat the price that they bring back to you. You can always
include something extra special to the mix.
5. Keeping in touch with existing customers – Remember that
your existing customer is more likely to buy from you again, or refer you to
someone, than someone you find who in only interested in your product or
business at the time. Remind your customers by phone, e-mail, or postcards
about your website or business and let them know about the updates or specials
that you have.
6. Create an online marketing campaign – Set some time aside
every once in a while and keep looking for ways to promote your website.
Establish new linking partners that will advertise your website on theirs.
Write interesting and resourceful articles that can help other website owners
to provide for their visitors. Establish your monthly budget and invest it in
search engine marketing or good business related websites that will bring you
quality visitors.
7. Improve you website graphics - Try to stay away from clip
art images or something out of style because it won’t have much effect. Make
your graphics unique and come up with nice and catchy advertising tag lines. If
you need help, hire an agency that will help you come up with the appropriate
marketing messages and design eye catching advertising pieces that will seize
your visitors’ attention.
8. Perform a regular competitor and customer research –
Continue doing research on your competitors and customers. Try to keep your
website updated and competitive. After all, the website is your best educated
and most knowledgeable salesman that works 24/7.
These 8 tips will help you understand how to increase your online
sales. To finalize this article I just want to add two more very important
things. Please do not put your picture on the home page. Your navigation of the
website should be easy to follow and fool-proof. Don’t complicate things by
providing too many options for the customers that will just get them lost. Now
go sell.
No comments:
Post a Comment