You know all that extra time you have to work on Search
Engine Optimization? [A little sarcasm there] Actually, I tried to put together
a list of quick things you can do that will help you move a little higher in
your Google or Yahoo results.
1. Get listed in more search engines. There are tons of them
out there. There are also many free services that will help you get listed. Or
just set aside some time to get it done yourself. Here is a free search engine
submission site that will let you cycle through the top 100 search engines and
get your site submitted.
2. Get listed in more directories. Again, there are a lot of
them out there. Look for higher page rank directories. Improving rank.com has
some listed by page rank. Look on the left side of the homepage.
3. Clean up your HTML and check your links. You want the
bots to have smooth sailing through your site. Use the tools on W3c.org and
have a real person check them over too.
4. Get a few more links to your site. Make them relevant and
at least the same pagerank as you.
5. Make your page file names descriptive and keyword rich.
Naming your page new_page_1.html is wasting an opportunity to do some SEO. Use
names that describe the content and keep the keywords flowing.
6. Check your Title tags. You can use 90 - 100 characters in
the title, so add some keywords. We know Google looks at them, and so do many
more search engines.
7. Check your ALT tags. Search bots can’t see pictures. Make
sure you have ALT tags on all of your pictures, and make sure they are
descriptive and keyword rich.
8. Rewrite your URL (anchor) tags. Good anchor tags (the
text between the http: and /a tags) reinforce the message and key words of your
site.
9. Go post in a few forums and put your website in your
signature. Forums are a great place to put one way links. And you can help
somebody out at the same time.
10. Put together a text based sitemap and put it on your
site. There’s a lot of navigation that spiders can’t understand, such as flash,
forms, java and java script. Putting together a text-based sitemap gives the
bots a way to navigate around the site.
So follow these 10 quick tips and spend twenty minutes every
couple of days will make a huge difference in getting your rank higher.
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