One of the most popular questions I get when I speak about
online marketing is how to drive more traffic to a web site. Eight different
techniques for doing just that are outlined below. Save this article, and refer
to it for additional ideas whenever you try to expand your online marketing
campaigns:
- Business Blogging. Start a blog for your business and
update it on a regular basis. A business blog is an excellent tool to toot your
own horn, let the world know about your new products, and tell your target
customers why they should do business with you, rather than your competitor. A
business blog is also a great tool for attracting potential customers to your
blog and your web site.
- Search Engine Optimization (or SEO). SEO is the process of
modifying web page content and meta-information to improve the search engine
ranking of the page. Successful search engine optimization will greatly
increase the number of visitors that come to your web site since over 70%
of people who are looking for products
and services use search engines to locate them
- Article Writing and Publishing. This is another great way
to drive traffic to your web site. When you write and publish your articles,
other web site owners pick them up and publish them on their web sites, while
giving you a link back to your web site.
- Newsletter Publishing. Keep in touch with your clients and
potential clients by sending out a newsletter on a regular basis. Every time
you send out a newsletter, don’t forget to invite the subscribers to visit your
web site.
- Online Networking. Mention your web site address in your
signature when networking online. Make sure that your web site is prominently
displayed on the page, provided to you by every online networking service that
you participate in, so that your fellow networkers can visit your web site.
- E-mail Signatures. Every time you send out an e-mail to
one person, you have a chance to get an extra visitor for your web site. When
you send an e-mail to a mailing list, you have a chance to spread the word to
even more potential customers. All you need to do is to append a signature to
every outgoing e-mail message. Make sure that the signature contains a powerful
tagline that invites the readers to click on the link and visit your site
- Pay Per Click Search Engines. Here you can control exactly
how many new visitors you want to get. There is a catch, though --- you have to
pay for every click to your web site. Make a budget and stick to it and make
sure to monitor your account – those clicks add up fast.
- Affiliate Marketing.
An affiliate program is another way to drive traffic to your web site.
Your affiliates are your commissions-only sales people who make money when they
sell your products. They drive traffic to your web site in exchange for
commissions on sales.
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