Designing a successful website that sells can be the
difference between losing a visitor and making a sale. You’ve got ten seconds
to capture a viewer’s attention and convince them to stay—that’s how long it
takes people to decide to keep reading, or move on.
Make Your Site User-Friendly
• Have an attention-grabbing headline that tells viewers
what they’ll gain by staying. It should list some clear, compelling
benefits—what they’ll learn and what kind of information you’ll provide.
• Keep your website clean and simple. It should be easy on
the eyes, with no more than a couple of key colors and a couple of easy-to-read
fonts. Font should be very dark and contrast strongly with a lighter
background. Avoid using patterns and limit your use of graphics.
• Use more sales copy and fewer images. Derek Gehl, of
http://MarketingTips.com, says, “Images should be used strategically to support
the sales copy, not vice versa.”
• Make your navigation easy. It should run across the top of
your page or down the left side. The fewer clicks it takes to purchase your
product, the better, because every time you ask visitors to click, you lose
some.
• Make your sales process quick and painless. Don’t use
hidden links. If you want people to buy from you, you have to make it obvious
how.
Order to Build Successful Website You Need to Develop Your Customers’ Trust
Your website has to convey credibility and
professionalism—people won’t buy from you if they don’t trust you. There are
two main ways you can build your customers confidence in you:
1. Share your qualifications: how you got here and why
you’re able to help them. Don’t just bullet-point your credentials—talk to
them. Relate your experiences and explain how this product has helped you—let
them see there’s a real person behind the site.
2. Use testimonials from people who’ve actually used your
products. Video, audio, and written testimonials accompanied with customer
pictures are proven tools for creating credibility with consumers. Recommends Gehl,
“Make sure your testimonials have actual, measurable results people achieved
using your product.”
Create Customer Loyalty = Consistent Effort
Sharing relevant, interesting information can be a tremendous point of sale. Tell your customers what your product is, where it originated, and innovative ways they can use it. If you sell camping gear, post articles about great destinations for camping, or tips for staying safe in the woods. Give people a reason to come back to your site—there’s a good chance that, while they’re there, they’ll buy something. By educating your customers, you create a sense of loyalty that will make them want to buy from you rather than your competitors.
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