Marketing With Video Is Very Important
I'm often asked, "Is marketing with video that
important to drive traffic to my site? Well the answer is absolutely yes. And don’t
worry If you can shoot a home movie you
can put a video clip on your website. Now the first thing is to not be scared
of the camera. A good sales person needs to be able to speak clearly and
present their product in a manner that everyone can understand and enjoy. So
with that in mind turn on your camera, smart phone, or whatever video capturing
tool you have and begin shooting.
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1. Speak clearly, and so that everyone watching can
understand what your saying and what your product is about.
2. Make sure you have enough light so that you and your
product can be seen. But be aware that you can also have to much light. So the
best thing to do is to test your video and the area your going to be shot in.
Make sure you look natural.
3.Have Fun marketing with video! No one wants to see a sour
face on camera. So make sure you are having fun and that you SMILE. The better
you come across on camera the more people would want to buy your product or
services.
4. Once you've finished your recording, watch it. Make sure
it's what you want and something that you'll feel proud to have on your
website.
5. Now get the clip to your computer. Your camera will have
instructions on how to upload the footage. Now you can get fancy and use one of
the high end video editing products. But those take a long time to learn. So if
your on a PC use Windows MovieMaker and if your on a Mac use IMove and edit
your clip to your licking. Don't use to make crazy effects keep it about you
and your product
.
6. Now once your clip is edited you need to output it to a
web file. If your on a PC then output the file to a WMV. And if your on a MAC
then output your clip to a .MOV file.
7. Upload it! If you don't have server space then use
http://Video.Google.com or http://Youtube.com. You can easily upload your video
to these services. Not only will you have the code to embed the file to your
website but you will also allow others to see your video and your product who
haven't been to your site yet. It will be as easy as CUT and PASTE to an HTML
page.
Marketing with Video
Can Drive Traffic To Your Site
Promote your video
clip. Include links to your clip in your weekly newsletters. Send your clip to
your friends, family, and business associates. Also use your social media sites
to market your video contents. Let them see the work you've done and ask them
to pass it on to other friends. Soon you'll notice that you have a ton of
visitors watching your video and more traffic to your website. So once again
marketing with video is another free and easy way to drive traffic to your
website.
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