Publishing articles on the Internet is a tremendous way to
increase the number of inbound links to your site. As articles are assimilated
into search engine indexes, they also begin to act as landing pages generatingtraffic for your site. Whenever possible, you should publish articles to
promote your site.
Article Content
The content of your articles should be directed to the most
basic elements of your product or service. Whenever possible, try to write “how
to” or “introduction to” articles. Topics like these will garner the biggest
interest and be picked up by other sites. Articles that cover finer points of a
subject work as well, but you should expect a smaller readership.
Article Tone
Your articles should be packed with information, not sales
pitches. When writing articles, one tends to concentrate on how to get
potential readers to visit your site. This approach is a mistake. You have to
think of both the readers AND webmasters that will be looking for articles.
Image you are a Webmaster that needs content for your site.
You go to one of the article directories looking for material to add to your
site. Are you going to select articles that are sales pitches designed to take
your visitors to another site? No. You are going to select articles that
provide your visitors with some valuable information. Don’t write sales
pitches!
Links
Articles are a great way to quickly build the link counts
for sites. The search engines universally appear to like them, a rare event
these days. So, what’s the best strategy for using links in your articles?
The best linking strategy for articles involves putting not
more than two links in your byline. This is admittedly a personal preference,
but I find more than two links looks “clunky” and many depositories won’t allow
any more than two.
Regardless, the two links in the byline of your articles
should go to two distinct pages of your site. The first might be to your home
page, while the second goes to a page that is related to the subject of the
article. With each new article, you should change the links to new pages. This
allows you to build link popularity for both your home page and internal pages
of your site. I have found Google, in particular, heavily favors sites that
multiple pages with high link counts.
HTML v. Text Links
With some depositories, you have the opportunity to place HTML code in your bylines. This, of course, lets you avoid typing out the URLs
for your site pages, but should you? I would encourage you to type out the URLS
for one reason. It is important to make it as easy as possible for Webmasters
to republish your article on their site. Don’t make them figure out the domains
of your hyper linked text, particularly sub-domains.
In Closing
I have used article campaigns to market many sites. As long
as you go about it correctly, you should be able to do the same thing for your
site.
Presentation Explains How ZNZ One works. Many people are looking for ways to make money online from home but finding a program you can trust is difficult. Find out if znz is one of the programs that is legitimate. have a video about ZNZ .
ReplyDelete