As an
Internet Marketer you want to collect as many links as you can to your website
so that it appears to be an authority on the subject for the search engines.
Search engine traffic is considered by many to be “free” traffic. It’s not like
pay per click (PPC) or other types of traffic where you are paying for people
to visit your site. Anyone that finds you through a search engine is really a
free visitor! And if they buy from you, then that means they are free money
too!
Getting a
high ranking in the search engines is considered by many to be a black art,
with the search engine geeks trying to keep one step ahead of the search engine
optimization gurus. With the continual changes in search engine technology it
is very difficult to keep up to date with them and to keep your site optimized
and ranking high.
This is why
backlinks actually work out to be one of the most effective search engine
optimization techniques on the market. They are cheap, quick to develop, and
long lasting. They are also not likely to ever be completely penalised by the
search engines. Yes, certain types of links or links to certain sites may
detract from your search engine ranking, but quality backlinks will always be
good for your website and your business.
A backlink
is effectively a link from another site to your own. Here we are talking about
one way links, i.e. they link to your site, but you do not reciprocate. This
holds more value in the eyes of the search engine and benefits you much more.
There are different ways to get backlinks to your website.
Articles –
submit articles to the article directory and the resource box will contain a
link to your website – a free backlink!
Directory
entries – every niche will have at least several hundred directories of sites
that are relevant to that niche. Get yourself listed in all of these, and you
have lots of free backlinks!
3 way link
exchange – unlike traditional reciprocal link exchanges where two sites point
to each other, this is a slightly more cunning way which is meant to fool the
search engines. It does mean one of the link partners needs two websites
though. Website A links to Website B which links to Website C. Person A owns
Websites A and C and Person B owns Website B. To the search engines, these
appear as one way links (at the moment! There is talk of the search engines
wising up to this).
Forums –
posting in forums is yet another method of getting your link seen. If you
participate in the forum discussion then usually you can have a link to your
site in your signature file. Remember though that you must add value and not
just blatantly promote your website or post to get your signature file shown as
this will result in bad will towards you and eventual blacklisting and banning
Blogs –
putting comments on blogs is another way to get backlinks. However, be aware
that if you are not adding value with your comment it may well be considered
spam and then deleted and blacklisted. So don’t just post “great entry”,
writing something that is useful and appropriate.
Backlinks
are surprisingly easy for you to acquire with a little bit of work. With many
backlinks you can boost your website traffic. And for better and fast result,
consistency is a key.
There are backlink characteristics that matter in rankings algorithms. For example, a backlink from a high ranked site will count more than one from a low ranked site. A link from a relevant site within your industry also will get more weight.
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